Pinterest and Hashtags - Back to the Future
The Tailwind blog has today broken the news that hashtags, once a solid gold rule never to be used on Pinterest, have been re-enabled on the platform (they did supposedly once work back in the day).
This means that the once golden rule is now completely out the window. Pinners SHOULD start using hashtags on their pins from today onwards. It appears that hashtags now do enhance the keyword discoverability of your pins.
The change it is being suggested has been driven specifically by marketers, who have grown accustomed to working with hashtags on other social media platforms. Pinterest's standalone "no hashtags" position has rendered content sharing between other high volume platforms like Twitter and Pinterest problematic to automate.
Should I Add Hashtags to Existing Pins?
Tailwind are advising in their article that their may be some worth in adding hashtags to existing pins. However Rattling Tram would advise that until there's some evidence Pinterest is actually re-indexing existing content, that would potentially be a huge waste of time.
We are recommending adding 4-5 search relevant hashtags to all of your new pins, starting immediately, and we will be monitoring the development of this new feature closely.
Have you had any experience with hashtags on Pinterest in recent weeks? Share what you've learned in the comments below.
Curious about what Pinterest can do for your retail brand?
Adam Ford is helping Aussie retailers RIGHT NOW to get ahead of their competition and leverage the free, purchase ready traffic that is available to them from Pinterest.
Visit Adam Ford's Pinterest for Aussie Brands homepage to find out more.