Begin your marketing journey

Basic coverage, core services

Zone 1 Packages from


Zone One packages are intended for those without in-house marketing capabilities looking to devote extra resources to their marketing without a huge commitment.

How it works:

Zone One clients receive a basic suite of free services including an in-depth marketing audit and custom five year strategic marketing plan

We agree at the start on your objectives and a plan to get you there. Your plan will establish clear metrics for all marketing activity against which we will report at monthly feedback meetings where we revise and adjust your plan, building continuous improvement into all campaigns.

You also receive 50 'Zone One Tickets' to spend over twelve months on any of the below services.

Your plan will recommend an annual ticket allocation but you have the ultimate say on how you spend them.

Most third party expenses will be surcharged, as per the list below.

Concession fares are available to registered charities upon application.

What's Included FREE

General Marketing Strategy/Admin

A strategic marketing audit of your orgainsation.

A detailed, customised 5 year marketing plan that remains your IP

Suggested annual allocation of your Rattler Credits

Agreed objectives and metrics against which we report monthly

Monthly 15 minute phone/skype strategy session

Marketing IT systems admin and basic integrations

Technical Systems

Manage listing and reviews in 10 top-rated online directories, including Google My Business and Bing

Basic website markup for local SEO - organisation-level attributes

Inbound marketing/sales funnel strategy and marketing automation setup/admin

Loyalty scheme and events programme administration

Email Systems

1000 FREE emails per month ($50 per 1,000 emails thereafter)

12 Email newsletter bulletins per year

Social Media

Administration and content supply for TWO social media channels

Available channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest

For Zone 1 customers selecting Twitter, Instagram or Pinterest, second channel may not be one of these three

Advertising Systems

Google Adwords and Bing Ads strategy and administration

Social Media advertising creative and administration

Traditional media ad booking and administration

Zone one customers are limited to one active campaign per each of the above three media

Content Creation

Blog content creation and scheduling

Social Media content creation and scheduling

What Requires 'Zone One Tickets'

Most services not outlined above or provided by third parties per below

These typically include

'Upgrades' of any of the above Zone One limitations.

SEO work, backlinks campaigns and templated website design

Direct-mail or non-newsletter email campaigns

Marketing collateral creative - Small-med jobs

Traditional media advertising creative

PR campaigns

CLICK HERE to view the full 'Timetable' of ticket rates

What's NOT included

We'll always secure you the very best rates with multiple quoted options

Advertising booking charges

Advertising production charges - complex media, TV, cinema, radio

Any printing, production or distribution charges unless otherwise specified

Marketing material creative - large (outsourced) jobs

Complex (non-templated) website design

[Get Started Today]

[Introductory Offer - Free Marketing Audit & Plan]

Limit: first ten eligible small businesses in each of Vic, Tas, SA

[Book Today]

adam ford marketing

[Book your free 1hr consultation with Adam Ford now]

Receive a free marketing audit and no-obligations custom 5 year marketing plan

Your IP to keep free forever

It's a free kick that you'd be cursing if your competition got

It's all upside for you, and it's free promotion for me

But get in while I still need it, strictly 10 per state ...