Automation/Inbound Marketing - Rattling Tram Small Business & Retail Marketing

Make new customers come to you

with inbound marketing automation

Effective inbound marketing means having your website and other channels setup to capture leads as well as sales, then seeking to identify what stage of the buying process they are at, and serve them suitable content aimed at advancing them to the next stage.

Automation uses technology to enable this, when driven by accurate data, can be scaled highly cost-effectively.

Core Inbound Marketing & Automation Services

Inbound Sales Funnel An effective sales funnel is basically a strategy for moving consumers through the stages of their buying decision and towards purchase.

Having the right data is hugely important, but so is having a marketing agency that understands your industry context well.

The right marketing automation solution also becomes vital once the volume of your communications grows high enough.

We help you design customised, industry-proven sales funnels that will move your customers through the buying process, while sorting out legitimate sales prospects from the tyre-kickers.

Email Marketing All bulk email communications can be sent from within your free email package, automation emails may also be sent via this medium depending on the level of integration your platform allows.

Packages include set up of your website tracking and automation software plus integration with your CRM or database.

Campaigns can can also be combined with remarketing ads via Facebook or Google's Display Network.

Lead Magnets A 'lead magnet' is just a fancy term for a thing that you offer the prospective customer in order to lead them either into the early stages or further along your sales process or 'funnel'.

Having effective and appealing lead magnets is an important part of building a successful sales funnel.

Whether it's ebooks, case studies, white papers, infographics or informative videos, lead magnets come in all shapes and sizes and we're constantly experimenting with new models to deliver the best proven lead magnet tactics.

Direct Mail Direct mail is often overlooked as a great complimentary inbound marketing tactic right now.

While all the other marketers are bombarding the marketplace with digital content, a well-timed hard copy branded item sent by post can often be the ideal surprise trigger to move a buyer to action.

Inbound Marketing & Automation Packages

We set you up with MailChimp's free marketing automation software. So, with the right Rattling Tram free email plan you can save thousands and pay NOTHING EXTRA for a proprietary automation and email marketing solution.

A Rattling Tram agency marketing package includes a comprehensive marketing audit of your business and five year marketing plan.

Clients receive regular activity reporting against all the agreed metrics in your five year plan.

All packages include a suite of basic inclusions per the table below.

Depending on your package, you also receive a number of annual 'Rattler Tickets'. Although we provide a recommended allocation, you, the client choose how to spend them. Additional credits may be purchased at any time.

CLICK HERE for a detailed rundown on what each package's credits will get you.