Retail/Hospitality Marketing Services

retail - it's all about the detail

retail marketing that covers everything

Effective retail and hospitality marketing these days involves a broad mix of specialised marketing skills. New technology - mobile devices, online advertising and in-store beacons being just a few, are changing the field almost daily.

The rise of the internet presents a challenge for retailers to provide an 'omnichannel' experience that recognises their customers both online and off.

The challenge for retailers is to provide a uniquely tailored experience for your customers across all touchpoints with your brand, aimed at both stimulating purchase and building loyalty.

Increasingly customers are coming to expect content-based promotion rather than direct advertising, but that is a resource-intensive process.

A Rattling Tram retail marketing package covers all these complexities and more for you.

Local Area Marketing Doing LAM well involves a mix of traditional retail marketing techniques like

• Direct mail
• Local sponsorships
• Local advertising, etc.

• Local SEO
• Social media
• Online reputation management
• Localised digital advertising
• In-store mobile device marketing

Victorian

South Australian

Tasmanian

Google Shopping We set up and manage your Google Merchant Centre account and product feed, allowing your products to feature prominently in search results.

Includes management and optimisation of supporting Adwords shopping ad campaigns.

Remarketing options allow you to target cart abandoners or anyone who has shown a product purchase intent on your website with online display advertising to prompt the final sale.

DoubleClick bidding allows retailers to purchase online ad inventory that targets users based on measures like demographics or purchase intent.

In-Store Events In-store events marketing can be a fantastic way to drive local traffic, build loyalty, and reward your VIP customers.

Rattling Tram has worked in a number of retail environments on fun and engaging in-store events that deliver demonstrable sales results.

Let Rattling Tram handle all the hassle of your next event leaving you to focus on your core business.

Social Media A Rattling Tram small business marketing package provides you with a social media content schedule that you approve in advance. We source content based on data mining what your audience is currently engaging with.

We then handle the posting of your content to social media and provide regular reporting on results.

We also manage your social media advertising campaigns, pixels, lead magnets and marketing funnels using a proven methodology that will see your social media advertising returns skyrocket.

Retail & Hospitality Marketing Packages

Depending on the 'Zone' package you choose, you receive a set package of retail marketing services, as well as a number of annual 'Rattler Tickets'.

Although we provide a recommended allocation for your tickets, you choose how to spend them. Extra credits may be purchased at any time.

CLICK HERE for a detailed rundown on how far your tickets will take you.

All Rattling Tram agency packages include a comprehensive marketing audit and five year marketing plan.

Rattling Tram clients receive regular activity reporting against all agreed metrics in their five year plan.