Seasonal Strategies for Southern Hemisphere Pinterest Users
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Pinterest, Social Media Marketing

Seasonal Strategies for Southern Hemisphere Pinterest Users

Pinterest, Social Media Marketing

While the North slumbers, the South plunders its Pinterest jewelery.

By Adam Ford

Pinterest, Social Media Marketing

October 01, 2017

Calling all antipodal pinners!

We feel your pain. Are you tired of ...

  • MUST READ new articles on preparing for holidays you've never heard of.
  • Essential seasonal Christmas activities that feature SNOW as a prerequisite.

Pinterest is just about the best thing the internet ever invented, and you've caught the bug, but you really can't help but notice what a YANKEE DOODLE accent the entire site seems to speak in (when the hell actually is Kwanzaa, anyway?)

Support for Australian and Southern Hemisphere Pinners

Pinning Up From Down Under is here to provide Pinterest strategy, news and advice from a uniquely Southern Hemisphere perspective, and hopefully we'll all congregate over at the Facebook group too, and pool our collective antipodean Pinterest wisdom.

Step two, please take a second to check out and join the Pinning Up From Down Under Pinterest Group Board.

Step three, what would we be without a Tailwind Tribe to match, so please accept the tribe invitation here.

Strategies for Southern Hemisphere and Aussie Pinners

So, you've probably noted the above 'off-season' dimension the platform can acquire when a major US holiday is coming up. So there are opportunities aplenty here for us Southern Hemisphere types to take advantage of.

The key one is that while Americans and Europeans are posting about snow and roast christmas dinners, the Pineterst airwaves are much clearer for you to target your niche close to home by pinning beach holiday activities, seafood feasts and so forth.

We'll be presenting some more granular data about all this in future posts. Suffice to say that as we approach the Christmas season it is worth thinking about niche content relevant to climate and tastes that are closer to home.

For online retailers in particular, two key days are approaching - Black Friday and Cyber Monday, and both also recommend some tactical pinning. The beauty of being 'southern' is that we can still play with the pack and target content for North America while simultaneously pursuing our niche strategy with other content. The high volume nature of the Pinterest platform lends itself to this sort of approach.

We recently posted up about how for example, fashion and beauty retailers can use Pinterest insights to better optimise their pins to get found and drive traffic.

Coming Up ...

So that's just a brief taste of the sorts of things we'll be talking about. Be sure everyone to sign up to all the support networks listed above, and let's get our regional Pinterest content revving together.

Up next we'll be looking at the differences in Pinterest usage rates for Australia versus the US, and it's hard not to conclude there remains a lot of upside for Australian brands and bloggers in particular in moving to take advantage of the steady stream of daily organic traffic that the platform can provide.

See everyone back here shortly!

Adam Ford, The Marketing Conductor, Rattling Tram

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Adam Ford
Adam Ford
"Helping small business folks find their marketing VOICE"

Adam is a small business and retail marketer with over twenty years industry experience with some of the country's largest brands including The Good Guys, Priceline and Holden.

A passionate communicator, he founded Rattling Tram Marketing in 2017 with a vision to provide marketing packages within small business budgets that were both full-service and scalable as the client grows.

Adam also blogs on his alternate passions in Aussie politics, music, culture and heritage under his personal brand "The Bloodied Wombat."

Published by

Adam Ford

"Helping small business folks find their marketing VOICE" Adam is a small business and retail marketer with over twenty years industry experience with some of the country's largest brands including The Good Guys, Priceline and Holden. A passionate communicator, he founded Rattling Tram Marketing in 2017 with a vision to provide marketing packages within small business budgets that were both full-service and scalable as the client grows. Adam also blogs on his alternate passions in Aussie politics, music, culture and heritage under his personal brand "The Bloodied Wombat."

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