Confession time. Not all that long ago I was at a real career crossroads. All the other marketing kids had gone on and gotten themselves groovy digital media specialisations, and I suddenly found myself adrift in a job market that seemed almost to have begun demanding them overnight.
I needed a SPECIALISATION. That was both my brilliant epiphany and dawning horror ... for I didn't have one. I was the ultimate jack of all trades, take up any marketing task and roll up your sleeves marketer. Useless. In other words.
But then it dawned on me. There WAS a specialisation. A golden thread that ran alongside my own meandering marketing path - and here at the Marketing Depots, you'll hear us blather on more than a bit about marketing as a metaphoric 'journey'.
I'd spent virtually my entire career, in one capacity or another, whether labeled as such or not, working predominantly with or for retailers on local area and in-store marketing initiatives.
I found I'd, had I actually stopped for a minute to consider it, been refining a very specific "package" of skills that essentially was local area marketing with a retail twist. Had I stopped for a minute to consider calling it anything.
The other thing I'd done most recently was work with a number of small business employers who were CRYING out for broad-based and strategic marketing assistance but didn't have the resources for an in-house marketing staffer, and were only being sold new media trickery by marketing agencies.
Thus was my sense of marketing purpose born. And it's that purpose which has in turn today begat The Aussie Marketing Depots.
Why Are We Here?
The Local Area Marketing Depot is one of a stable of three comprising the Aussie Marketing Depots, which I'm very pleased to be launching today after months of at times fitful gestation.
The idea is to provide free and actionable marketing advice to small business and retailers from the unique perspective of the Australian marketplace.
We're building a roster of guest bloggers too. If you'd like to be part of it, just drop us a line via the "Contact" tab at the bottom right or top of this page.
And be sure everyone to sign up for "All Aboard with Adam Ford" the weekly unobtrusive email update we send around. Just hit this here button.
We've also got RSS feeds, Facebook and LinkedIn Groups, Pinterest Boards, Triberr and Tailwind Tribes where /the community can continue the discussion offline.
Have a poke around the blog homepage HERE.
We'll be bringing you the latest Aussie Local Area, Small Business and Retail Marketing news here all updated weekly. Make sure you stay in touch. It's a "journey", remember ... All Aboard ...
Founder, The Aussie Marketing Depots